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Blogging is one of the most powerful, and popular media of communication in Webosphere.
Blogging paves the way for various digital platforms for you across the world. Although blogging started trending almost 2 decades ago, it emerged as a powerful weapon for both businesses, and individuals.
Now the Web-sphere is clocked in about 160 million blogs.
Blogging can improve both your personal and professional aspects of life. Most people blog out of habit, or just as their hobby, but hardly realize that it is changing their life, and changing others’ perception toward life.
A blog impacts everyone in a different manner though. Whatever changes may come about communicating, there will always people out there who need to dig deep, discover, and know things, or need to be entertained.
Like the iPhone 6 you purchased last October, but hardly a year passed that you need to upgrade to iPhone 7; blogging trends change with the seasons, and time.
What was once the benchmark of quality blog now reeks of incompetence. Readers are erratic, and changing. Now they have fleeting moment of time to invest in reading.
So, what is looming large for you, the blogger?
After all writing is not simple. Sure, we all can weave a few sentences and express our thoughts; post long comments on Facebook.
But, to write enticing content?
To create impressive content that goes viral?
To enchant, and engage?
Sure the tasks seem hefty. Blogging can build leads. A digital marketer appreciates customers flocking to their business more than anything.
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. ~HubSpot Marketing.
Even if you just want to improve your blogging, quality blogging requires patience and time. As does it need a constant stream of new ideas.
I have been looking after many blogs, and running a personal blog for years. Throughout the period I kept on experimenting, changing my tactics to improve my writing skills.
I know there are lots of aspiring writers out there who are eager to improve theirs too. So, I thought if I could try writing a piece on how to master blogging.
Read the following tips, and techniques I segmented based on a 30-day period that can help you become a better blogger.
Things to focus on: writing good sentences, time, and finding topics
Simple Sentences – Your sentence structure needs to be simple and good. If your writing is good enough, it can entice readers to contact, and even make a purchase decision with you.
To make your write-up speak, your content should be engaging, and inspirational. And, easy-to-read content is the foremost feature your write-up should contain. What should your sentences contain? Let’s find out.
Specify your write-ups – if you want to deliver a strong and catchy message, you have to sketch a scene with concrete foundation. Almost every website boasts about their excellent customer service, and functionality.
Do you believe them?
Or, you get relief from evading advertising messages you do not believe?
Most of us are tired of wading through thousands upon thousands ads creating cacophony that we will be more than happy to turn off. So, passing over the incessant marketing, and conveying credible, and enticing marketing messages really take assiduous effort.
Excellent customer service – Potential customers hardly care about your commitment. They want to know how excellent customer service means to them. How can your product/service make their life easier, and comfortable.
Can you provide proof?
Unfortunately, we cannot provide physical proof online about our service.
So, we have to rely on writing medium to convey our proof. From testimonials to product descriptions, you must write focusing on customers’ personal experience, how your product eased their life, why they recommend your product.
These are proven techniques to attract more readers instead of using hackneyed phrases.
Paint a vivid picture with write-ups – as I stated above, you need to convey a strong scene to grab the attention of your readers. You need to provide vividness through your writing.
Simply describing your product as high-quality may not get as much attention as describing what makes the product so good?
Is it the components of your product, or material?
How does the design separate the product from others?
Just simply stating the material as top-notch conveys an abstract concept, but describing what exactly makes the material top-notch reverberates more.
“Weighing only 7.5 ounces, Kindle Paperwhite weighs less than a typical paperback.”
The above benefit of having a Kindle Paperwhite paints a vivid picture of its weight by comparing it to the weight of a paperback.
Time – become aware of allotting a certain time each week when you keep to yourself, and create a blog post. If you have a fixed time to focus, it would not take more than 4 hours to write 1500-word content.
Create a routine to abide by, and chose a time when you can set your goals, clear, and organize your thoughts. The time could be early in the morning, or late in the evening. Whenever you do, try to be consistent, and regular, or else you will not get anything done.
” When I am working on a book or a story I write every morning as soon after first light as possible. There is no one to disturb you and it is cool or cold and you come to your work and warm as you write.” ~ Ernest Hemingway
Finding topics – there are topics all around. It could be a new piece of software you used, a new mobile app, or a photography hack, or a top 10 list. Overall, anything share-worthy should make a blog post.
Blog audiences are pretty diverse. In order to attract new audience, and retain the old ones, you need to write blog posts on different topics.
Segmenting your audience based on the stuff they want to read may determine your topics.
Things to focus on – defining your audience, enhancing readability
Define your reader persona – a reader’s persona is a fictional character. It is the pperson for whom you have written to whom you may continue to write.
Your fictional reader will represent your target audience, but is much more robust and real than an incoherent, vague description of some random demographics.
You need to define your reader persona so well that you are aware of what exactly makes them laugh, what makes them sad, what makes them surprised, what entices them to buy, what could dissuade them from ordering.
To define your reader persona, guess what they may read, and which websites they frequent. Because basing your blog posts on those variables will help you write content that will engage them. Think about what ails them, what keeps them awake, what they dream of achieving.
Carefully filtering these variables will enable you to write content that will speak, and tap into their feelings.
Enhance Readability – put your readers; one rule that every blogger should abide by. While writing, there is nothing worth considering more than attempting to improve readability. No matter what topic you write about, your content should be understandable to your audience.
If your content is easy to read, and easy to understand, your audience will stay engaged long enough to make future visits.
Most of the online readers do not have plenty of time to invest in reading. They are ever-busy, and likely to skim, thus you have split second to pitch your content.
Follow these simple rules of thumb to increase readability:
- Use shorter sentences
- Reduce jargon, acronyms, and complex words
- Add subheadings
- Create bullet lists
- Stay on point
- The paragraph should contain only one small idea.
Instead of using a set of words, try using appropriate words. For instance: I’m surprised in place I’m very much amazed, great in place very good, I was terrified in place of I was very scared.
Things to focus on – creative writing, metaphors, editing
Creative Writing – creative writing involves expressing thoughts, feelings, and emoticons instead of delivering information. Creative writing depends on the creativity of mind.
For example: fiction writing, poetry writing, etc. fall into creative writing category. However, creative writing has two sides of the coin to display too: good and bad.
Bad creative writing cannot fortify your writing, or give an impression on the reader. No matter you are a novelist, an blogger, an essayist, or just a novice, of course you want to hone your craft. The secret to be proficient in creative writing is to write constantly and compulsively. I am going to introduce you to the three-act structure that many film, TV drama, and modern writers apply extensively to hone their creative writing. Consider applying the following tactics:
Set-up – the introduction. This provides the foundation for your characters and what you are trying to talk about. This will set the premise for your write-up. You can include an ‘inciting incident’ that will encourage your visitor to read further.
Confrontation – this is the turning point around which you discuss the different problems eclipsing the topic you are writing about. You, also, put forward your argument using bits of evidence while approaching a conclusion.
Resolution – it is the segment that will wrap up your write-up. You summarize, conclude, and resolve the argument you presented.
Metaphors – metaphors simply build the connection between two distant topics. Metaphors help your readers visualize your words, and your writing instantly becomes more appealing.
Editing – most creative writers actually do not want to go through the task of editing and proof reading. Editing reforms mistakes that they will not happen again. Editing makes you aware of the mistakes you made before, and tells your brain not to do them again.
Tools to make blogging easier
- Grammarly – Grammarly helps you correct all the grammatical errors that sneak into your write-up.
- Hemingway – Ernest Hemingway for his ability to write short sentences. But, this online tool helps you measure your readability, and tells you where to improve.
Bottom Line – I have been blogging for years.
I constantly go through the techniques I directed here before any form of writing.
Needless to say, all writers need an individual approach.
However, you should always look for ways to hone your write-up no matter how good it is today.
That is how great authors developed, and is the sign of a great blogger.