Content marketing tools play a crucial role for the content marketers, as it helps in reaching the content to the highly engaged audience with the help of advertisements on news feeds. It also helps in creating brand awareness and relationship building at every stage of the business.
Why people need content marketing tools?
People need these tools to generate unique ideas about the topic of the content. You can type in a word, that is related to the topic in your mind, and you can get a lot of ideas that are semantically relevant to that particular word.
These tools help in making grammar corrections so that one can have content with no errors. These tools help in providing the ideas as to what content one should prepare.
There are also the graphical tools that can provide great features to your content to make it more attractive for the readers.
People also use content marketing tools to publish their content on their website to improve SEO ranking. If you want to know the insights of your audience, then there is a tool that surveys the feedback and provides it to the content owner.
How do these tools help in the success of the contents?
The tools of content marketing are broadly categorized, which helps people to succeed with the application of these tools. These content marketing tools possess some amazing characteristics which make the content very effective.
These tools are of varied nature from `analytical tools,` which measures the marketing results, goals, and traffic volume to their website. This article also covers the `customer retention management tool,` which provides the insights of the content.
In addition to that, there is a `content marketing management tool,` that enables one to plan and manage the content marketing program. This tool is mostly used by digital marketers.
Apart from the types mentioned above of tools, there is `social media management tool` and `email marketing tool.` All these effective kinds of tools with great features are very useful and help people in making successful content.
The Content Marketing Tools List
I have started using ContentStudio for a couple of months and I am just loving it. You can search for any topic you want and find the most shared stories of this world using which you can build your own content. You can discover topics and curate the stories for your social media posts (and plenty of automation stuff there to automate your whole month of social media content journey). Even, you can follow your topic competitors of any niche so that you will never face the shortage of new contents or ideas. 🙂
I tried Buffer, Publer, SocialBee, and found ContentStudio owns more features and automation options than the competitors.
- Content Discovery
- Influencers Discovery
- Content planning, composting, publishing, and automation
- Analyzing existing contents and competitors
- Curating the best contents from the web and social automation
- It asks you to revalidate your social profiles (specially Facebook) often which I found really irritating.
Besides the text-based blogging and marketing; videos are playing an important role in 2020 as people these days love watching videos. So, making quick videos has been a priority for every brand and business out there and InVideo is leading the market now. With millions of stock photos, videos, and graphics, you can make a professional video using InVideo with their easy-to-use interface and built-in tools.
There are similar content marketing app found online named Rocketium & Lumen5. I tested these along with InVideo and found it better than others.
- Curated video themes to kick start your video using the existing templates
- Multiple users can be added
- Internal storage available for backing up your videos
- You can set brand presets for separate clients or websites or brands
- 750p and 1080p video output
- Facebook, Pinterest, Google and Instagram video ad maker
- Poster maker
- Website article to video maker
- Professional video intro and outro templates
- Invitation and any events based cards and templates
- Coupons, slideshows, bumper ads, classified ads, quotes, testimonials, greetings, reviews, and rating video templates
- Desktop like video editing in the web (similar to Camtasia) so that you can add your own videos, graphics on the InVideo app
The video & image media library is still small comparing to the Lumen5. This should be more rich and covers every kind of niches of this world so that bloggers or marketers from any industry can make videos for their blogs/websites.
It is one of the most widely used content publishing tools in the world. They also provide super fast hosting (if you use their hosting via WordPress.com and building the website) along with some premium plugins and custom features. WordPress is a friendly CMS for the people who are beginners, and it helps you kickstart your content marketing effort to a great extent because you can start your own website/blog within just 30 minutes.
I especially like WordPress because of its easiness to deploy everything unlike Squarespace, Weebly, Wix, or similar blogging platforms. You will get plugins for anything and literally hundreds of new plugins for free and professional-looking themes are being launched at every single day for WordPress.
- Free to use
- Free plugins
- Free themes
- Community support
- Almost every theme on their directory is mobile responsive and thus you don’t have to worry about Mobile Traffic.
- SEO friendly
- Easy to customize everything you can think of
- Comparatively slower than other blogger platforms. See a page speed study done by Backlinko.
- Security issues happen occasionally, so you may have to spend extra money on backup plugins and site security.
4. Google Docs
It is used by almost every content marketer, as all the work is done here before it gets posted. It includes documents, presentations, spreadsheets, web forms, and drawings. The main taking of Google Docs is, it is super easy to use and no need to set up the tool itself (just need a Gmail account which you have I guess) providing a pleasant experience to the user.
I love the feature of instant saving facilities of Google Drive while writing your contents and adding collaborators for your content so that your writing team can join with you.
- Collaboration feature
- Instant and auto save options while typing
- Smart editing and styling options
- Free professional looking templates
- Mobile app to write content on the go
- Share your content with any format you like (typical docs, PDF and some others)
- Real time editing feature so that you can see live what is being edited by your team members
- Plenty of free add-ons to do even more stuff
- Comment and chat features (I found it pretty useful if you work with remote writers and ask them something to edit or input)
- Researching ability while writing contents
It does not provide the option to organize the Google Docs and spreadsheets by the folders. One more drawback is that one cannot select multiple tags at the same time from the list.
It checks the grammatical errors in the content and reduces the mistakes by almost 80%. Undoubtedly Grammarly is a lifesaver for the people who makes spelling mistakes often or who wants to write naturally and depends upon the automated tool to do the spellcheck on the go.
What I really love about Grammarly is that- it can correctly identify the words with the same pronunciation that might have been used in the wrong context. And if you think about the vocabulary and the kind of words it can detect – its way improved than ProWritingAid or WhiteSmoke.
- Check grammars, punctuations and fix spelling mistakes with just one click
- Plagiarism checker
- Readability checker
- Tone detection
- Add ons/Extensions for Google Chrome, Firefox, Safari, Edge, Google Docs and Microsoft Word.
- Mobile apps for Android & iOS Devices
- Updated and probably owns the biggest vocabulary numbers comparing to similar writing tools.
- This software follows the spelling rules of the United States English and not British English.
- Price and no life time deals available.
When you talk about Content in 2020, people love images and videos. If you see the traffic trends for Instagram and Pinterest; you will get the idea. Stencil is such a powerful web-app that helps in making pleasant and decent looking graphical designs with just 3 single clicks. It can be used for all kinds of content marketing imagery like blog cover pictures, social media cover photos, etc.
What I like most of Stencil is that – it is super simple to use and the image creation process is so simple and millions of new stock images and media are being updated to their directory every month. Even, I can use any other free photos available online and edit that using the Stencil WP Plugin or the extensions for Chrome.
- You can use your freely made photos anywhere you want and no attribution required
- Pexels and Pixabay – these two giants in Stock Photo space are the partner of Stencil. That means, you can use free high quality images all the time
- You can create custom size for anything and save it to use later
- You can use preset sizes and 75+ pre-made templates for all the major social media platforms
- Auto sharing and scheduling options available and even you can integrate Buffer with your stencil account so that everything gets automated right after you make an image
- Insane amount of photos, templates, icons, fonts and media stuff for free to use
- WordPress plugins to fasten your image editing process (a huge time saver, if you are a blogger like me)
Some editing features is missing (In that sense, Canva is better). You can’t customize or colorize every single letter of a word on a given image.
Well, you just wrote a really good piece of content. You think that your content is super helpful and get noticed by millions of people almost instantly. But sorry to say – it never happens if you just starting out blogging and trying to get some traction in this industry. And this is where Influencers Platforms like Intellifluence come to help you. Using their platform you can instantly reach to thousands of influencers who have millions of millions of fans and followings in different social media channels and they are ready to share your newly written content with their followers.
Interestingly, using Intellifluence, you can choose your exact niche or topic-based influencers so that your articles get maximum exposure, traffics, and signups/sales or leads (whatever your goal is).
- Low cost celebrity endorsement
- Affordable comparing to other platforms like Izea, Traackr or InfluenceMarketingHub
- Private Campaigns
- Marketplace-alike platform so that you can approve or send pitch to whomever you like to
- Some low-quality blogs exist there who fake the DA/PA and hosted on the Blogspot platform (still in 2020).
Analytics is a free tracker from Google and helps you tracking every possible arena of your content marketing campaign. It is easy to use, and one can track his goals, results, and product purchases. You can even see which keywords are being used by the users to find your content and which content they like to read and from which devices or countries.
I like Google Analytics because its free and can be a powerful tool if you can integrate your Webmaster/Search Console data with it.
- Real-time reporting so that you can see which content is trending on your site
- It can track your ads and gives you the data based on performance
- See where your traffics are coming from and who are they and what devices they are using
- If anyone searches on your site’s own search box; you can find that data too
- Visitors flow on your website (page by page and folder by folder basis)
- Data intelligence and anomaly detection for free
There’s a significant learning curve and the data and features seems overloaded for beginners. The interface is clunky and too many options to absorb to find simple data.
Google Alert monitors the important topics and keywords of your chosen niche and set-up alerts for your topics or keywords. You can use your email to get the daily contents and updates of your topic from all over the world directly to your inbox and it is super easy to build trendy content based on those alerts.
I personally like Google Alerts is because, Google’s default website picking for alert is so high quality and vast because of their existing huge index. There are plenty of tools like Buzzstream or ContentStudio does offer the same feature, but Google always picks the trendy articles of any given topic than any other tool out there and this is a surefire thing to use it.
- Get trendy data from news, web, and videos
- Schedule the email alert based on Daily, Hourly, Weekly and so on
- The real-time and super quick content aggregation system
- Getting started and set up is super easy
I didn’t find any downside of Google Alerts as it is a focused tool and exactly does what it meant to do.
If you are a content marketer, an Idea guy or a research guy who like to research a lot and take notes before writing; Notion is here to help on every steps. The interface is clean and intuitive. Just sign up and you are set to go with editing, creating content and decorating your content as like a webpage.
The awesomeness lies with Notion in its simplicity and clean interface and the options to edit/customize every single thing of your data or contents. You can use this tool at anything you want. P.S- Don’t use Notion too much or you might be addicted on it. 🙂
- All in one workspace (write, plan, take notes, create checklists and get your work done)
- You can use this app as a project management tool as well
- Unlimited content planning for free
- Daily to-dos creation
- Web clipper
- Web App, iOS and Android App
- Assign your content ideas to your writers
- Templates to get started with your workforce
- Create timeframe of your content or your project
- Firefox and Chrome Extension
- Journals, wikis, blog posts, goals, note-taking, agenda making – there is a question is – what you can’t do with Notion?
You can only use 5MB of storage (for file uploads) of Notion for free. For paid members, this is limitless though.
Bonus Content Marketing Links
(The above 10 is necessary but you can try these too)
Mailchimp: it is the most important content marketing tool based on the email purposes of the company. There is some good alternative to these tools like Convertkit, Aweber, GetResponse, and Sendy.
Loom: it is an easy application that enables one to create, edit, and share screencast and video recorded contents. It is great for communicating quick questions and concepts with the other team members.
Adobe Photoshop: it is a good tool if one wants to make graphic designs as per his desire. It is the best tool for editing and creating images with multi-effects.
Google Optimize: it is the qualitative insight platform most suitable for beginners.
Vidyard: it is a video marketing tool that effectively helps one to host, share, and promote the video content on the website. It also contains the solution for sales and marketing.
Air table: it is a management tool and is mostly used for editorial calendars and writer management. Though customizable, it is a bit complicated tool for the users.
Trello: it is the best tool if one is working with more number of writers. It is a project management tool that can be used for many purposes.
The Stock.IM: it aggregates various stock photo sites in the list of content marketing tools.
Mutiny: it provides personalization which allows one to deliver unique content.
OptinMonster: it provides attractive email signup forms and is great for the lead generation.
MonsterInsights: it provides up to date traffic reports of the website in the WordPress dashboard.
Tailwind: it is a simple tool that can automatically optimize the social media schedules based on when the audience is most active.
BuzzSumo: it looks for the most popular contents that are trending over a particular period.
What other tools you personally use instead of the tools mentioned in the list above?
Yoast it is a tool based on SEO focused content. It is an important plugin for the WordPress site or blog to optimize content for SEO. It also helps in implementing the required rules for SEO. Though easy to use, it does not revolutionize the search engine all on its own.
38 Reasons of Why Content Marketing Rocks!
Content marketing involves creating and filtering relevant and important content, so you can utilize the marketing procedures to change or enhance consumer behavior.
Content based marketing actually refines your communication with your customers, so you can build a strong relationship with them that ultimately rewards you with more sales and loyalty.
While it is proven as true that content marketing is the present and future of marketing, and many leaders and marketing experts around the world concluded the same thing.
However, many marketers are yet to understand why!
Now 38 statistics listed below will dispel any form of doubt regarding content and prove how effective it is for every company and industry across the world.
- “Content marketing drives higher conversion rates” (Source: CMI)If you put content marketers and non-content marketers in comparison, you will notice conversion rates that are nearly six times higher than their competitors. Although content marketing needs a solid investment of time, skill, and finance, it efficiently produces much higher conversion rates than traditional marketing.
- “Email marketing represents a useful form of content marketing” (Source: CMI)Upon comparing the effect of varied content distribution channels, it becomes crystal-clear that email marketing tops all with the largest overall reach. For every $1 spend, email marketing returns a staggering $42 in ROI. That is a whooping ROI, right? Email can be customized, targeted, and sent directly to a client’s inbox, it is an effective and easy way for marketers to reach out to their clients.
- “42% of B2B marketers say they are effective at content marketing”. (Source: CMI)If done correctly, content marketing beyond the shadow of a doubt can bring skyrocketing outcome for your business. However, like all other eCommerce methods, it also takes time and patience to grow effective at it. 42% of B2B marketers register that they are effective in their content marketing efforts. Content marketing is a solid, long-term approach giving your brand more exposure.
- “60% of marketers create at least one piece of content each day” (Source: eMarketer)If you want to build up your business, you have to be consistent. Companies and marketers who do not prioritize consistency stumble to gain leads. Lead Digital Strategist at Royal Jay, Robbie Richards amplified his traffic to 272% in 30 days by just publishing the right content and promoting it to the right people.
- “200 million people now use ad blockers” (Source: CMI)As of August 2015, 200 million people worldwide installed tools on to their computer, and phones to block ads. Well, if you are a marketer and rely on paid advertising, then the news does not bode well for you. So, how can you promote your content and reach out to the people who are trying to block you? The secret is content. If your content is good, then customers are likely to interact with you.
- “Content marketing leaders experience 7.8 times more traffic that non-leaders” (Source: CMI)- people who can create attractive, well-woven, valuable content can grab the readers’ attention strongly and experience more traffic to their sites than their competitors. People want valuable, useful content, if you can provide them with that. You are also likely to see an uptick in traffic.
- “Content produces brand recall, which increases engagement” (Source: CMI)- 56% of marketers believe content based on personal needs can increase engagement rates. Personalized content carves your brand’s name in the consumers’ mind. This type of content also entices consumers to engage more with your company.
- “Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (16.7% vs. 2.5%)” (Source: Aberdeen)- content marketing leaders set the pace of ongoing marketing trends. Leaders have their ways of blazing a trail while influencing others to follow in their footsteps. However, leaders seem to be lagging behind in encouraging novices and their existing followers. So, what should we, followers, do? We may try retracing the path the leaders created, and increase our time on writing instead of reading.
- “57% of marketers reported custom content was their top marketing priority for 2014” (source: Altimeter)- your customized content will grant you 78% consumers. But, what is custom content to begin with? Custom content refers to the creation of branded content for a customer. Custom content will help you communicate with your existing customers.
- “61% of customers are influenced by custom content” (source: Dragon Search Marketing)- that is a whopping number of customers. If you run a membership site for example, custom content will help you grow and retain your customers. Because custom content focuses on usage instructions of a product. And, custom content instructs you on how you can utilize it the best.
- “While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads” (source- CMI).- while content marketing beginners may assume that content marketing is expensive, actually it is not. It is actually cheaper than traditional marketing methods. Because content marketing can significantly lessen your investment spent on advertising. Due to being useful, easy to begin, content marketing became popular with consumers.
- “The majority (88%) of B2B marketers use content marketing in their marketing strategies” (source-CMI)- most B2B marketers prefer content marketing, so they can use it to provide foundation for their marketing strategy. Content marketing actually offers extreme flexibility for brands and companies to communicate with their customers. That is why for sustainable value, marketers choose CM.
- “Most B2B marketers use at least 13 content marketing tactics” (source-CMI)- marketers want to wade through dense competitors as the competition platforms become populated with new investment, new competitors. That is why, marketers push various content formats and deliver them to see which one is performing better. They also use several different marketing platforms to publish the content. Content marketing wields more power when publishing them through different channels.
- “73% of major organizations hire someone to change their content marketing strategy.” (Source-CMI)- as content marketing is becoming more and more popular everyday, major companies consider hiring people to take care of their content creation, publishing and distribution.
- “78% of CMOs believe content is the future of marketing.” (Source: DemandMetric)- with the evolution of the web, the cacophony the audiences are creating on social media is becoming louder each day. Businesses and CMOs need to cash in too if they want to utilize the congregation. You may try revising marketing tactics and tune them in a way that involves listening to the audience more. Use email segmentation, create attractive content, check out other blogs, forums and see what is working for them and how you can attract their customers to your blog.
- “39% of marketing budget is spent on content marketing by the most effective B2B marketers.” (Source: TopRankBlog)- another stat that proves why you need to consider allotting a certain percentage of your marketing budget towards content creation, content metrics, and distribution.
- “48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations.” (Source: CMI)- clever marketers do not reinvent what already is performing well. They know what is working for them and re-produce it. And, a documented strategy gives them the upper hand in generating more leads.
- “60% of the most effective B2C marketers have a documented strategy.” (Source: CMI)- we learned of the stat how documented strategy helps replicate strategy and win. That also applies for B2C marketers. If you want to engage customers more, then producing a variety of content will make your tasks much easier.
- “70% of B2B marketers rate in-person events as effective.” (Source- TopRankBlog)- speaking on the stump is one of the most effective ways to grow your blog. But, in-person events lead to even better results for B2B marketers than for B2C marketers.
- “74% of people suffer from glossophobia (fear of public speaking).” (Source: BrandonGaille)- speaking in the public causes anxiety for many people. It is also true for content and digital marketers. You need to hone your public speaking skill if you want to promote your brand further.
- “B2B marketers with a documented strategy are more likely to consider themselves effective.” (Source: CMI)- the importance of a documented strategy cannot be understated. It worked for B2C marketers, it works for B2B marketers too. You do not need to reinvent a strategy all the time. Just develop a winning strategy, and stick to it, unless it needs tweaking.
- “86% of highly effective organizations have someone in charge of content strategy.” (Source: CMI)- successful CEOs and marketing experts who found success in their various sectors prioritize time over money. That is why they appoint a skilled person to maintain content creation and promotion.
- “72% of marketers think that branded content is more effective than magazine ads.” (Source: Custom Content Council)- as the Webosphere got expansive, and unfettered, there has been a steady decline in the demand for traditional publications like magazines, newspapers and journals. These channels may not completely vanish, but it is time for the www. And, they are also aware of it, that is why they publish an online version of their printed version, and it ensures their fluent existence in virtual world. Create branded content to appeal to more customers.
- “69% of marketers say content is superior to direct mail and PR.” (Source: Custom Content Council)- several traditional marketing tactics have experienced better results creating effective content and sourcing the ideal customers to target. And, the tactic is much more powerful than sending promotional perks or direct mail pieces to them.
- “Almost 60% of marketers reuse content two to five times. They generate “snackable” content based on assets.” (Source: LookBookHQ)- content re-supplying proved critical for a successful marketing campaign. Content repurposing is the quickest way to generate snackable content.
- “64% of B2B marketers outsource writing.” (Source: TopRankBlog)- content outsourcing dominates a large part when it comes to lead generation and improving productivity.
- “50% of respondents expressed a desire to be able to measure how much real attention people are paying to their content.” (Source: Contently)- you need measure every metric everything distinctively to determine how much real attention people are paying to your content.
- “72% of marketers are producing significantly more content than they did a year ago.” (Source: CMI)- be mindful of content quality rather than content quantity. 72% of marketers are producing more content, however focus on their quality too.
- “82% of marketers who blog see positive ROI from their inbound marketing.” (Source: HubSpot)- blogging wields a key factor in growing your online business. Consider blogging more.
- “The most common content marketing delivery mechanism is social media, used by 87% of marketers.” (Source: CMI)- leverage the power of social media to build relationship with your customers.
- “76% of B2B marketers blog and 73% publish case studies.” (Source: CMI)- case study is a type of content that will increase traffic to your site.
- “About 49% of marketers are learning to drive content to align with the buyer’s journey.” (Source: LookBookHQ)- customers go through many different stages of a cycle to buy your product, so align your content with each stage.
- “Up to 81% of marketers plan to increase their use of original written content.” (Source: Social Media Examiner)- effective, informative, useful, and original content offer an exquisite experience for readers.
- “Last year, infographic usage grew from 9% to 52%.” (source: DemandGem)- aesthetic, useful infographics can trim a complicated topic into a simple matter visually. More and more companies are opting for infographic usability.
- “The demand for infographics has increased 800% in the past year.” (Source: Unbounce)- as infographics can highlight a complex topic in the most simplest forms, its demand has increased by 800%.
- “91% of B2B marketers use LinkedIn to distribute content.” (Source: TopRankBlog)- opt to LinkedIn if you want to appeal to an audience who will value and respond to your content. LinkedIn should be your #1 choice for creating professional-looking content.
- “28% of marketers want to learn more about the art of podcasting.” (Source: Social Media Examiner)- a lot of people prefer listening to reading. Marketers who leverage podcasting benefits can attest to its effectiveness.
- “58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos.” (Source: Social Media Examiner )- You may have heard a lot about prioritizing video content, infographics, visual content, etc. However, a survey conducted by Social Media Examiner more than half of marketers prefer original written content to visual content. The datum could bode well for you if you do not have the budget to finance visual content. You can still focus on delivering written content, and succeed at achieving more traffic.
Bottom Line : with proper application of visuals, and correct adoption of techniques, content marketing can surely help you generate brand awareness, build relationship with your customers. The reason why I listed these stats is that I wanted to signify how content marketing is the present and future. You can utilize these stats to determine how your next blog post can be.
Comment below and let us know so that we can update it often.