Last Updated on
Search anything on Google right now and you will see millions results showed up. But the first page only have 10 results and second page has another 10 and so the other pages.
But how many times, you actually step to 2nd pages to find a result against your search query?
Pretty rare, right?
So, the question is; how Google actually decide which 10 should be placed at first page and which are on 2nd page?
Well, this is “Search Engine Ranking Factors”.
Google analyzes all of their indexed data regarding your query within a mile-second, apply all of their ranking factors, analyze the URLs and find the best 10 for the first page and the second, third, fourth and so on.
Google has introduced more than 200 Ranking factors in its Algorithm along with some comparatively new algorithms like social signals, user-interaction, and trust.
They use these factors all the time to rank your site or the site you are seeing all the time on the first page of Google.
The Top 3 SEO Ranking Factors in 2020 and Beyond!
Do you want to rank above your competitors in Google? Especially in this 2020 or in upcoming 2021 or beyond?
Are you wondering what factors could help you rank above your competition on Google?
Stick with me.
I am going to reveal my secret sauces with you!
From the inception of Google, the search engine giant offered the most organic and most relevant search results. It continues to refine its algorithm programs to make itself more accurate and more user-friendly.
When digging through the world’s vast data, Google’s almost accurately categorized and cataloged pages should make you wonder how it does all this. The secret lies within its Page Rating formula. Through which, Google assesses the power of links to any website.
But, how does Google rank you in search engine result pages (SERPs)?
And, what determines how high or low your website will be in SERPs?
If you could know about the ranking factors, you would be able to optimize your website accordingly, wouldn’t you?
Out of curiosity, you may have made a couple of Google searches about it already. A simple Google search on “most important search engine ranking factors” will yield about 2.6 million results.
But, here’s the thing.
Leading SEO experts finally agreed on not just five, ten, but only three ranking factors.
Yes, we have a top 3 list that details Google’s top SEO ranking factors.
Let us find out about the 3 top factors Google use to rank your website. Alternatively, you can learn about them to bolster your website’s ranking.
So, what are those top three ranking factors?
The first 2 ranking factors may make some sense to you. But, RankBrain? Yes, I will get to RankBrain.
Now, first learn about the top 2 ranking factors:
Links never stopped being a top factor. Here is to the ones who spent countless hours doing nothing but building backlinks for their website. Links will be the #1 factor for ranking. Google determines the value of links based on where they are from.
More clearly, if your links originate from the domains that Google values higher, chances are Google values your links highly. Google also takes the pages on such domains into consideration.
Moz, a social marketing solution website, refers to high-valued domains and pages as Domain Authority (DA) and Page Authority (PA). In addition, Moz measures DA and PA through a 0-100 scale.
It is clear that the higher the number, the better the domain will be. As a result, you will have better links.
#Takeaway: consider building backlinks from domains and pages with high DA and PA. This increases the chances of your links being valued highly. As a result, you will experience the overall improvement in Google ranking.
How Can You Build High-Quality Backlinks for Your Site?
- Utilize the broken-link building method
- Create premium infographics
- Write guest articles on authority sites
- Spy on your competitors
- Build internal links
- Link outreach
- Blog commenting
#Remember, creating backlinks from high powered domains with high DA will enough for increasing your rank. You don’t need to source domains with great PA.
Content The #2 Factor, To Me!
Just building backlinks won’t be enough if you want to appear as an authority website in a niche. Recent Google algorithm changes focus heavily on relevant content in search. Google continues to experiment for providing better user experience. For this reason, they want to provide the most relevant content for the query or questions a user may ask.
So, creating great content is enough?
In many cases, yeah!
If your site features great content, you can increase your website’s ranking while not having the best backlinks.
How Can You Create Great Content?
- Publish relevant content focusing on the right keywords
- Make your content as bigger as your competitor. The more words you have than your competitors, the better.
- Find keywords in your niche that have low competition
- Focus on creating content for specific searches
- Research your article title’s main keywords in Google
- Use SEMRush for a quick competition analysis for free
- After creating content and publishing; don’t forget to apply On Page SEO tricks on the content page to reach maximum value possible form Google.
Here are some resources about great content writing:
- In Depth Article Writing – Copyblogger
- Content Writing Checklist – ConvinceandConvert
- 5 Ways To Create Content – QuickSprout
RankBrain – The Artificial Intelligence (AI)
RankBrain is an artificial intelligence system. It learns from people’s searches and auto updates itself accordingly. The system is used to deliver the best search results for users.
For Example: imagine searching Google for a specific item. If you click on the #4 result instead of the #1 search result, RankBrain moves the most relevant content from #4 to #1 if most of the people keep click on the #4th result most of the time.
So, technically you can somehow trick the AI with better Title and enticing meta description. (there are other factors available though)
I experimented this to one of my Local Blog named NShamim where I published a video about ordering one of my premium course. But, what specific trick I did there is; I told people to search my main keyword and then click on the link of my website (instead of giving them the link directly).
And guess what?
The RankBrain algorithm learned it and executed and brought my site at the TOP for the keyword I wanted. 🙂
Here is the result:
Note: There are a lot of other factors also involved in this ranking and experiment but Google AI (rankbrain algo) played a great role though!
SearchEngineLand shared an aweome FAQ based article about RankBrain which you must read to understand the whole about RankBrain. Click here to read.
If you want to rank higher quickly and above your competition in Google, then you must be aware of top 3 ranking factors I discussed above.
Need more info? Well, keep reading as you will learn more about 200 Google ranking factors below.
What if you know all of those other ranking factors and design and grow your website accordingly?
Let’s learn all of them here and apply on your own website, today!
Here is the complete list of Google Ranking Factors (200+):
Google recently started caring about the author’s reputation and trust and the website’s trustworthiness in the form of E.A.T (Expertise, Authoritativeness, and Trustworthiness). For 2020, this one is one of the major ranking factors of this decade especially for a sensitive niche like Medical, Finance, Law, and Health combined.
Domain Related Ranking Factors
1. Domain Age:
Actually, Google considers domain age as a ranking factor but it’s not so important. Matt Cutts states in a Google Webmasters Video that: “The difference between a domains that’s six months old versus one-year-old is really not that big at all.”
2. Domain registration length:
A lengthy registration time is important to get the trustworthiness from Google. Because, spammers just buy the 99 cents domains for 1 year and spam the heck out of the internet world. Google’s spam team knows it. eSo, you should consider the time while registration. It is suggested to register a domain atleast for 2 years.
3. Domain History:
Google may “reset” site history with negative marks if your website volatile ownership or several drops. You can check domain history by using Archive.Org and check whether the domain has several drops or not and importantly, the contents and types of how it was based on.
4. Exact Match Domain (EMD):
Exact match domain factor is one of the most significant matters about ranking in Google. If you have EMD then it means that you have a low-quality website. The new Google update is aimed to target exact match Websites,
Some EMD Examples you should keep in mind not to go with –
a). Keyword in Subdomain Name:
Using keyword as the subdomain is really important to boost your ranking. For example: keyword.xyz.com.
b). Keyword in Top Level Domain:
Your keyword should come in your main domain and it will work as a relevancy signal or help you to boost your website.
c). Keyword as first word in Domain:
You should use your targeted keyword as the first word in your main domain to boost your site. It helps crawler to understand what the website is about.
5. Public vs. Private WhoIs:
Private Whois information means “something is hidden”. So, you should always keep the Whois information opened for public.
6. Penalized WhoIs Owner:
If Google found a particular site as a spammer then the person’s other site will be scrutinized.
7. Country TLD extension:
If you are using a top level domain with the country code it may help you to rank your site. But if you choose globally then it will be hard for you to rank. Some Country TLD examples: .in, .cn, .us, .cl and more.
Page Related Factors
8. Keywords in Title Tag:
Keyword in the title is the second most import factor of your content. And send a strong On page SEO signal.
9. Title Tag Starts with a Keyword:
The focus keyword should be at the first of your title tag and it works better than adding keyword at the end.
10. Keyword in Description Tag:
Another relevancy signals for your page. But not the most important matter now, but still makes a difference.
11. Keyword Appears in H1 Tag:
The H1 tag is the most important heading because it sends another relevancy signal to Google.
12. Keyword is Most Frequently Used Phrase in Document:
Another relevancy signal to Google. You need to use your targeted keyword on your content. But it should not be used too many times in your article. 1% Keyword ratio is highly recommended in 2017.
I think you know the quotes, “Content is King”. Google are very strict on Mediocre content. Whatever the content you write, it should be broader, informative and talk about any specific problem.
14. Keyword Density:
This factor is not much important for Google now. But you need to keep in mind that you are not using keywords too many times on your content. Keyword density should be 1% to 1.2%. Fortunetely, if you know the right keyword research formula, you will not need to have too many spots on your contents to stuff your keywords in this 2017. Just pick one right keyword and build a quality content around it.
15. Latent Semantic Indexing Keywords in Content:
LSI Keywords are called Latent Semantic Indexing. In a easy sense it is based on word phrases contains of synonyms. It helps search engines to understand the meaning of words with more than one meaning. For example, Apple means either a fruit or a Computer Company. It helps crawler to understand the content quality.
16. LSI Keywords in Title and Description Tags:
LSI keywords in page meta tags help search engine to understand the synonyms. And it also works as a relevancy signal.
17. Page Loading Speed via HTML:
Search engine use page speed as a ranking factor. Google can easily understand your page speed using a page’s code and file size. Use Google Page Speed Tool or Pingdom to measure your Page’s performance.
18. Duplicate Content:
Identical or duplicate content on two sites can badly effect your ranking position and may have a negative impact on that site. Even slightly identical content can also face duplicate content issues.
Check Content Duplicity using Copyscape Tool.
You can use Siteliner tool to find the copy content also.
It’s a really important factor for any site. This tag will help you to stop the search engine from considering the duplicate content on pages.
20. Page Loading Speed via Chrome:
Google may use Chrome user data to understand the page loading time as this takes into account server speed, CDN usage, and other non-HTML-related site speed signals.
I have written a Google Page Speed guide recently following which you can increase your page speed score right away to have a boost in the ranking.
21. Image Optimization:
Optimized images also help you to get a position on Google. Search engines get important relevancy signals with their file name, alt text, title, description, and caption.
22. Recency of Content Updates:
Google love your pages if you updated them regularly and especially for time-sensitive searches. Google shows the date or time when you page last updated.
Check this blog and see I have implemented the Post Updated feature by editing the codes. If you want to do this; email me…I will try to help you on this.
23. Magnitude of Content Updates:
Often your content should be updated on the website. If you change a few words or make some little changes, it won’t work. Just adds value and google will be notified.
24. Historical Page Updates:
How frequently you updated your pages over time? Daily, weekly, every 5-years? The freshness of your content plays an important role in your ranking.
25. Keyword Prominence:
You need to add your keyword on the first paragraph of your page. And it should be in 100 words. It plays a significant relevancy signal that what your page all about and what to rank it for.
26. Keyword in H2, H3 Tags:
Keyword in H2, H3 Tags: Having your focus keyword within your subheading, H2 or H3 format may be calculated as a strong relevancy signal.
27. Keyword Word Order:
Keyword research is really important before starting your content. An exact match keyword in a page’s content will usually rank better than the same keyword phrase in a different order. For example, if you are looking for “Content Writing Techniques”. A page optimized for the phrase “Content writing Techniques” will rank better than a page optimized for “Techniques for Content writing”.
28. Outbound Link Quality:
Linking out to authority sites helps your website to earn more Google trust.
29. Outbound Link Theme:
Google may use your outbound link as a relevancy signal. For example, you have a page about movie related pages and links to a car, then Google may consider it about the Cars object on a movie, not the automobile.
30. Grammar and Spelling:
Google will consider you page as a quality content if your page doesn’t have grammar and spelling mistakes.
Install Grammarly extensions for your Google Chrome browser and it will tell you the mistakes and possible suggestions while you write your content.
31. Syndicated Content:
Is the article of your page is unique? If it’s copied from an indexed page then it will not rank even end up in their Supplemental Index.
32. Helpful Supplementary Content:
It indicates the page quality and also effects on your ranking. For example, currency converters, loan interest calculators, interactive recipes and much more.
33. The Number of Outbound Links:
If you have too much Dofollow outbound links then you must avoid it. Because it may “leak” PageRank, and can also effect on your page rank.
Adding Images, videos, and other multimedia stuff may help you to increase quality and your ranking position.
35. The Number of Internal Links Pointing to Page:
The number of internal links to a page indicates that it has other significant related pages on the website.
36. Quality of Internal Links Pointing to Page:
If your website have Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.
37. Broken Links:
If your page have too many broken links then it may be a sign of disregarded or abandoned site.
38. Reading Level:
Google can estimate the reading level. Some say that the basic reading level helps you to rank better because that will be appealing to the people.
39. Affiliate Links:
Affiliate Links won’t hurt your site’s ranking position. But if you have too many links then Google algorithm may pay closer attention to other quality and it will make sure that you are not a thin affiliate website.
40. HTML errors/W3C validation:
Too much HTML errors or W3C validation are considered as a sign of a poor quality website.
41. Page Host’s Domain Authority:
If you have a page on an authoritative domain will rank better than a page on a domain with less authority.
42. Page’s PageRank:
This one is not so important but still high PR website tend to rank better than low PR website.
43. URL Length:
Too long URL may hurt your ranking position from Google.
44. URL Path:
A page closer to the homepage may earn the authority boost to rank in search engine.
45. Human Editors:
Google has its own system that allows human editors to affect the search result.
46. Page Category:
A page which one is nearly related category may get a relevancy boost compared to a page that’s submitted under an uncovenanted or less related category.
47. WordPress Tags:
Tags are WordPress specific website are one of the significant relevancy factors.
48. Keyword in URL:
Another important factors to rank website.
49. URL String:
The categories in the URL string are read by Google and may give a significant signal to what the page is describing.
50. References and Sources:
Citing references and sources have to be authorized or high PR sites such as research papers is a sign of quality factor for a site.
51. Bullets and Numbered Lists:
Bullets and Numbered Lists may help your users to understand your site easily and will make your blog more user-friendly.
52. Priority of Page in Sitemap:
A sitemap.xml file may influence your ranking factor. You need to be careful before submitting it.
53. Too Many Outbound Links:
Too Many Outbound Links may distract your user from your original content and you know Google love user-friendly website.
54. Quantity of Other Keywords Page Ranks For:
You have to focus other keywords on your page, it will also help to rank your page.
55. Page Age:
It’s true that Google loves the fresh content but also an old page with newly or regularly updated content can also add the quality factor to a site.
56. User-Friendly Layout:
The best quality page layout makes your Content immediately visible and crawled by search engine.
57. Parked Domains:
Google now doesn’t like Parked domains as before.
58. Useful Content:
Google may distinguish between quality and useful content.
Site Related Factors
59. Content Provides Value and Unique Insights:
Google may hunt affiliate site because of thin content or don’t bring anything new or fresh content to its users.
60. Contact Us Page:
Google prefer a site with the appropriate amount of contact information and match with your whois info.
61. Domain Trust/Trust Rank:
Domain trust considers the most important ranking factors for your website. It defined by how many links you got from high quality and trusted sites.
62. Site Architecture:
Your website Architecture help Google to index your site appropriately.
63. Site Updates:
How frequently a website is updated especially with fresh content.
64. Number of Pages:
A website should have more web pages to be crawled and indexed. At least a big number of pages helps distinguish a site from thin affiliate sites.
65. Presence of Sitemap:
A sitemap helps search engines to index your site easily and also improving visibility.
66. Site Uptime:
Too many crawl errors or server problems may hurt your website ranking in SERP’s.
67. Server Location:
Server location may affect your ranking factors in different geographical regions.
68. SSL Certificate:
SSL Certificates and using HTTP’s may affect your ranking factors.
69. Terms of Service and Privacy Pages:
These pages help your website to make trustworthy pages of the internet.
70. Duplicate Meta Information On-Site:
Duplicate Meta description on your website may bring down all of your page’s visibility.
71. Breadcrumb Navigation:
This is the user-friendly website structure and helps the user to know where they are on a site.
72. Mobile Optimized:
Mobile Optimization mentions that how responsive your website is on every mobile device, or desktop.
Mobile-Friendly Test: Use Google PageSpeed Tool
Uploaded videos on YouTube channel considered as an important ranking factor on Google.
74. Site Usability:
If a website has difficult navigation style then it can hurt your ranking position. It may cause low pages viewed and high bounce rate.
75. Use of Google Analytics and Google Webmaster Tools:
These tools can improve your page indexing rate and may also directly impact rank by giving as Google gets more data to work with.
76. User reviews/Site reputation:
Adding reviews on a website may play an important role having a quality signal.
77. Linking Domain Age:
Backlink comes from old age domain may consider as a strong ranking factor.
78. # of Linking Root Domains:
The number of referring domain in one of the most significant ranking factors for a website.
79. # of Links from Separate C-Class IPs:
Backlinks from separate class-c IP addresses suggest a wider breadth of sites linking to you.
80. # of Linking Pages:
If pages linking to more sites even from the same domain, calculated as a ranking factor.
81. Alt Tag (for Image Links):
You know that crawler can’t read images. So you need to add Alt Tag for images.
82. Links from .edu or .gov Domains:
It will be considered as good ranking factors if you earn links from .edu or .gov Domains.
83. Authority of Linking Page:
The authority (PageRank) of the referring page is considered a significant ranking factor.
84. Authority of Linking Domain:
The referring domain’s authority can play an independent role in a link’s importance.
85. Links from Competitors:
If you can collect links from competitor website for targeted keyword is considered a significant ranking factor.
86. Social Shares of Referring Page:
More amounts of page link on the social network may consider as great ranking factors.
87. Links from Bad Neighborhoods:
Bad neighborhoods links may hurt your website badly.
88. Guest Posts:
Guest posting is considered as white hat SEO campaigns. Especially when it comes from an author bio area, may not be as valuable as a contextual link on the same page.
89. Links to Homepage Domain that Page Sites On:
Links to a referring page’s homepage may play special importance in your ranking factors.
90. Nofollow Links:
“In general, we don’t follow them.” A website should have a certain % of nofollow links which indicate a natural vs. unnatural link.
91. Diversity of Link Types:
Having an unnaturally large percentage of your links like forum profiles, blog comments may be a sign of web spam.
92. “Sponsored Links” Or Words Around Link:
“Sponsors”, “link partners” & “sponsored links” may decrease the value of that link.
93. Contextual Links:
Links comes from a page content are considered more powerful link than links found from elsewhere on the page or empty page.
94. Excessive 301 Redirects to Page:
You need to avoid of an excess of 301 redirect links of your site links. It may influence you sites ranking or indexing too.
95. Backlink Anchor Text:
Now anchor text is less significant than before. But it still sends a strong relevancy signal.
96. Internal Link Anchor Text:
It is another important relevancy signal for a website as compared to backlink anchor text.
97. Link Title Attribution:
The link title also considered as a weak relevancy signals.
98. Country TLD of Referring Domain:
Try to generate links from country-specific top-level domain extensions. For example, .de, .cn, .co.uk and this may help you to rank better on that country.
99. Link Location in Content:
Links in the beginning of a part of content carry slightly more importance than links placed at the end of the content.
100. Link Location on Page:
Link area on the page is really important. Links added in a page’s content are stronger than links in the footer or sidebar area.
101. Linking Domain Relevancy:
A link from related niche is stronger than a link from a completely unrelated site. And it’s an important to rank on Google.
102. Page Level Relevancy:
The Hilltop Algorithm states that link from a page that’s closely linked to page’s content is stronger than a link which comes from an unrelated page.
103. Text around Link:
Google can easily find out links to your site is a recommendation or part of a negative review. Links with positive sentiments around them may have more value.
104. Keyword in Title:
Google like those sites who have targeted keyword in their Page Title.
105. Positive Link Velocity:
A website with positive link velocity usually gets a SERP boost.
106. Negative Link Velocity:
Negative Link Velocity may hurt your ranking. So, you need to be careful.
107. Links from “Hub” Pages:
Link from top resource (hubs) pages on a certain topic is given special treatment.
108. Link from Authority Sites:
If you get a link from Authority Site for a small or new websites considered as a quality factor.
109. Linked to as Wikipedia Source:
Wikipedia’s source links are no follow but still it consider as a quality signal for ranking.
The word appearing around your backlink help Google to understand what the page about.
111. Backlink Age:
Older links have more ranking power than newly minted backlinks, according to a Google patent.
112. Links from Real Sites vs. Fake Blogs:
Google pay more value to links which come from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between that two.
113. Natural Link Profile:
A site with a “natural” link from the profile is going to rank highly and also calculated as durable for updates.
114. Reciprocal Links:
You should avoid “Excessive link exchanging”. It may badly influence your ranking.
115. User Generated Content Links:
Google can easily identify links generated from UGC vs. the real site owner. For example, they know that a link from the official WordPress.com blog at en.blog.wordpress.com is very different than a link from bestreviews.wordpress.com.
116. Links from 301:
301 redirection links may lose link juice as compared to direct links. But, Matt Cutts says that a 301 link work like a direct link.
117. Schema.org Microformats:
You should use Schema.org Microformats is a quality factor to boost ranking in SERP’s. And also increase CTR than other links.
118. DMOZ Listed:
Dmoz directory will help your site to earn trust from Google.
119. TrustRank of Linking Site:
The trustworthiness of the site linking to you determines how much “TrustRank” gets passed onto you.
120. Number of Outbound Links on Page:
A link on a page with hundreds of Outbound Links passes less PR than a page with only a few.
121. Forum Profile Links:
If links coming from forums profile then Google may devalue your site links because of industrial level spamming concept.
122. Word Count of Linking Content:
If your website gets links from 1000 words content is consider more valuable than links from the 25-word snippet.
123. Quality of Linking Content:
If your site is getting links from well written and quality content then you may get a boost in ranking in SERP’s.
124. Sitewide Links:
Matt Cutts has confirmed that Sitewide links are “compressed” to count as a single link.
125. Organic Click through Rate for a Keyword:
If your page gets more CTR may help your ranking in SERP’s for that particular keywords.
126 Organic CTR for All Keywords:
A pages organic CTR for all keywords is rank for may be a human-based, user interaction signal.
127. Bounce Rate:
Google’s algorithm use Bounce Rate for their users as quality testers (pages where visitors quickly bounce is probably not very good).
128. Direct Traffic:
If you have lots of direct traffic then Google will consider it as a quality website.
129. Repeat Traffic:
They may also look at whether or not users go back to a website after visiting. Sites with repeat visitors will help your site to boost ranking.
130. Blocked Sites:
Panda algorithm uses this feature as a quality signal for a site.
131. Chrome Bookmarks:
Chrome Bookmarks may help you to boost your ranking because Google uses its Chrome data from cache also.
132. Google Toolbar Data:
However, besides page loading speed and malware, it’s not known what kind of data they glean from the toolbar. It is stated that Google uses toolbar data as a ranking factor.
133. Number of Comments:
Pages with many comments define number of people’s interaction & engagement and it also considers a ranking factor.
134. Dwell Time:
“Dwell time” defines how long people staying on your page when coming from a Google SERP’s. And staying a lot of time on your site, may consider as a quality signal.
Special Algorithm Rules
135. Query Deserves Freshness:
Google provides newer pages a boost for certain searches.
136. Query Deserves Diversity:
Google may add variety to a SERP for fuzzy keywords, for example, “Ted”, “WWF” or “ruby”.
137. User Browsing History:
Google offer user browsing data to show them related searches depending upon your search query.
138. User Search History:
For instance, if you search for “reviews” then search for “treadmill”, Google is more likely to show treadmill review sites higher in the results. This search chain is considered as significant ranking factors.
139. Geo Targeting:
Google provides value to a site with a local server IP and country-specific domain name extension.
140. Safe Search:
Search results with curse words or adult content will not appear for people who have their Safe Search turned on.
141. Google+ Circles:
Google shows higher results for authors and sites that you’ve added to your Google Plus Circles.
142. DMCA Complaints:
Google “downranks” a site with a large number of DMCA Complaints.
143. Domain Diversity:
It is also known as “Bigfoot Update” supposedly added more domains to each SERP page.
144. Transactional Searches:
Sometimes Google can offer you different search results for shopping-related keywords, like flight searches.
145. Local Searches:
Google often places Google+ Local results above the “normal” organic SERPs.
146. Google Box:
Google News Box defines that some of search queries shows you result in terms of News.
147. Big Brand Preference:
Big Brand Preference is useful for big brands in market which also shows results depending on short tail keywords.
148. Shopping Results:
This parameter defines that Google sometimes displays Google Shopping results in organic SERPs.
149. Image Results:
Google shows organic listings for image results for search results which are commonly used on Google Image Search.
150. Easter Egg Results:
This parameter defines that Google has a dozen or so Easter Egg results. For instance, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.
151. Single Site Results for Brands:
This stated that the links which are domain or brand-oriented keywords bring up more results from the same website.
152. Number of Tweets:
If you tweet a web page it may impact its rank in SERP’s. Because social signal matters.
153. Authority of Twitter Users Accounts:
Authority Twitter Accounts which have more followers than following and it’s a quality factor. It’s likely that Tweets coming from aged, authority Twitter profiles.
154. Number of Facebook Likes:
Though Google can’t see most Facebook accounts, it’s likely they consider the number of Facebook likes a page receives and it works as a weak ranking signal.
155. Facebook Shares:
Facebook shares is the most important ranking factor for a website. And it’s consider as backlink as links.
156. Authority of Facebook User Accounts:
If your Facebook post is shared by branded or popular pages and it’s consider as a good ranking factors just like twitter.
157. Pinterest Pins:
You know Pinterest is a popular social media account with lots of public data. And Google considers Pinterest Pins a good social signal.
158. Votes on Social Sharing Sites:
Links shared on social pages like Reddit, Stumbleupon and Digg is another social ranking factor considered by Google.
159. Number of Google+1’s:
Though Matt Cutts saying that Google+ has “no direct effect” on rankings, but Not that strongly recommended as compared to other networks.
160. Authority of Google+ User Accounts:
Google provides more value foe +1’s coming from authoritative accounts.
161. Known Authorship
Google determine influential content producers online depending upon their authorities can give you a boost in rankings.
162. Social Signal Relevancy:
This parameter defines that Google may use relevancy information from the account sharing the content and the text surrounding the link.
163. Site Level Social Signals:
Social signals in site may increase its overall authority in SERPs and boost ranking.
Brand Signal Factors
164. Brand Name Anchor Text:
Anchor text given to brand name; and it’s a strong signal for boost your site ranking.
165. Branded Searches:
If people search for your site in Google like “Moz twitter”, Moz + “SEO technique”, and Google consider it another signal for ranking.
166. Site Has Facebook Page and Likes:
Every brand should have its own Facebook fan page along with lots of likes too.
167. Site has Twitter Profile with Followers:
When your followers in twitter are more weighed to following is considered as trusted and verified accounts.
168. Official LinkedIn Company Page:
This parameter defines that your company is real with no fake information as LinkedIn is most popular professional network.
169. Employees Listed at LinkedIn:
More and more people linked to particular company’s LinkedIn page; and Google it is considered as quality factor.
170. Legitimacy of Social Media Accounts:
If a social media account or page with 10,000 followers and 2 posts is likely interpreted a lot differently than another 10,000-follower strong account with lots of interaction.
171. Brand Mentions on News Sites:
Actually big brands like Apple or Samsung else are tagged in news feed section by Google is really a good signal.
This parameter defines that brands get mentioned without getting linked to means which are not hyper linked.
173. Number of RSS Subscribers:
Actually, Google looks at RSS Subscriber data as a brand signal for brands as it has its own RSS Subscriber.
174. Google+ Local Listing:
If you have real business then you must have an offices. Google looks out for location data to determine whether site is big brand or not.
175. Website is Tax Paying Business:
Google may consider that your website is connected with a tax paying business or not.
On Site Web-Spam Factors
176. Panda Penalty:
If you have low-quality content on your site then they would be less visible in search if get hit by Panda penalty.
177. Links to Bad Neighborhoods:
If you websites contains links from bad neighborhood than it may get hit by Panda penalty.
If wrongly redirected to confidential sites than if would definitely get penalized by Panda.
179. Pop-ups or Distracting Ads:
If your website have too much of pop-up ads & if it’s distracting its seems to be a thin quality site.
180. Site Over-Optimization:
This parameter defines On-page factors like keyword stuffing, header tag stuffing or excessive keyword decoration may lead to hit by panda.
181. Page Over-Optimization:
Unlike Panda; Penguin targets individual page even then just for certain search keywords.
182. Ads above the Fold:
Panda penalizes site which has a lot of ads on same web page instead of content.
183. Hiding Affiliate Links:
If your website is trying hiding affiliated links in different way than it would get penalized by Panda.
184. Affiliate Sites:
Google puts affiliated websites under higher scrutiny as it does not like affiliated websites.
185. Auto generated Content:
You site can get penalized or de-indexed if suspected your site is pumping out auto generated Content.
186. Excess PageRank Sculpting:
Going too far with PageRank by no following all outbound links or most internal links indicates that you are trying to distract the system.
187. IP Address Flagged as Spam:
Your websites ranking may hurt if your IP address is flagged as spam by Google.
188. Meta Tag Spamming:
If you are trying too much keywords to your Meta tags to distract the Google algorithm than it may hit your site with a penalty.
Off Page Web-Spam Factors
189. Unnatural Influx of Links:
An unnatural influx of links is a fire sign of phony links.
190. Penguin Penalty:
If your website hit by Penguin penalty than it may badly hurt your site ranking.
191. Link Profile with High % of Low Quality Links:
If your website’s Links coming from low quality sites or links mostly part of black hat SEO and it may be a sign of gaming the search engines.
192. Linking Domain Relevancy:
If your links to site are unnatural and not coming from related sites then your website may get hit by penguin penalty.
193. Unnatural Links Warning:
Whenever your site getting message from Webmaster of discovering unnatural links it must presides that it will be affecting your ranking position.
194. Links from the Same Class C IP:
Getting an unnatural amount of links from sites on the same server IP may be a sign of private network link building.
195. Poison” Anchor Text:
Links that are placed throughout website with same anchor text are commonly known as Poison Anchor Text (especially pharmacy keywords). Try to avoid this as it may badly affect your site ranking.
196. Selling Links:
Selling links can definitely impact toolbar PageRank and may hurt your search visibility.
197. Google Sandbox:
Google Sandbox is a part where sometimes new websites were put that get a sudden influx of links is sometimes which can limits search visibility.
198. Disavow Tool:
This Tool remove a manual or algorithmic penalty for websites that were the victims of negative optimization.
199. Google Dance:
The Google Dance can temporarily shake up your website rankings. This may be for them who are trying to distract search engines.
200. Review Schema Tags:
Over optimized or manipulated Review Schema tag will harm your website/e-commerce page ranking on Google.
201. Rank Brain
Rank Brain is the recent but major inclusion in Google Algorithm and it is one of the most important factors these days. Rank Brain is basically an Artificial Intelligence system deployed in Google’s core algo and we need to construct our websites in a way so that it triggers positive signs to Rank Brain and thus the sites/pages rank.