If you are a Google AdSense Publisher; then you might have got a notice on your AdSense Dashboard something like below-
” We encourage you to publish your seller information in the Google sellers.json file. Visit the account settings page to review your current visibility status.”
So, you may be wondering –
What Is This Sellers.JSON File?
Sellers.json is a JSON File provided by IAB Tech Lab; where the Publishers can publicly specify their Personal or Business name along with primary domain name so that Advertisers can verify the data and learn more about the entities who are offering digital ads opportunities.
According to IAB Tech Lab, this sellers.json file will increase the trust level for the total supply chain of bidding and buying of Ads space.
Its worth mentioning that- few months Ago, Google AdSense authority asked us to provide some data on ads.txt file (which we would upload on our own server) but that file didn’t reveal the identities of the entities or businesses or individual publishers; whereas this sellers.json file will do that.
How To Publish Your Information To Sellers.json File?
Here are some steps to follow –
Step 1: Log in to your Adsense Dashboard.
Step 2: Click on the “Account” Tab and then switch to “Account information” section.
Step 3: Find the “Seller information visibility” section on that page . You see, by default – the “Confidential” status is marked on.
Step 04: Just mark the “Transparent” Radio button and enter your primary domain name (the domain that talks about your business or yourself as individual) where you are showing your Ads right now. Again, note that – you don’t need to use https or http or www before your domain name and any slash (/) after your domain name….just your main domain without any of those jargons. Even you are not allowed to use any subdomains or sub-directories there.
See this image below –
Step 05: Once you enter your domain name; AdSense will automatically save your settings and after a while your entity info will be publicly available for Advertisers and in the sellers.json file.
How To Find My Public Info on sellers.json File?
Just click on this link and on your browser type CTRL+F (If you are on Windows) or Command+F (If you are on Mac) and type your pub-************* (Adsense Publisher ID) and check your information.
This is it.
Please comment below if you have any questions regarding this.
Share and spread the knowledge. 🙂