How would you like to expose your brand to 600 million users?
Whether you are a small business owner, or just a person looking to build your presence on the Internet, Instagram is a focal point for all. Dazzling photos and wow-inspiring filters, no social media junkie can resist the appeal of Instagram.
Instagram is a photo-sharing application owned by Facebook. Launched in late 2010, it quickly became one of the most interesting and attractive social media platforms. Since millions of users are on the platform, it is also becoming a lucrative platform.
A recent report from Forrester also confirms that, “Instagram delivers 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.”
As you can see, Instagram really distinguished itself from other social media giants when it comes to engagement. And, when it comes to building a brand, Instagram is the Aladdin’s Magic Lamp! So, how can you realize the power of Instagram, let’s find out:
1. Create a New Profile
If building your business brand on Instagram is your main purpose, then you need to create a new profile. You can’t run your business with your personal. So, create a business profile separately. The profile should only cater to your business needs. Your Business Profile should include a clear call to action, a link to your website and contact address.
2. Be Consistent
Posting regularly confirms your audience’s trust on your brand. Just like all other social media accounts, you need to update this one regularly too. Try posting daily or 3 times a week at least. The practice will engage your audience.
3. Keep your Instagram Posts Linked
After posting on Instagram, repost the same content on other social media accounts; such as: Facebook, Twitter, etc. Keeping all your accounts interconnected builds trust and ease in choosing.
4. Create Appealing Posts
Instagram is a platform for photo-sharing. You know how strong visual posts are to boost an audience. So, create photos that are visually appealing. Keep photos simple. Don’t use too flashy filters. Keep the product in focus. Coordinate among colors.
5. Sizzle your Photos
Instagram has a format to accommodate images. It follows a 612 x 612 pixels. So, make sure your product is focused within the frame, or else it will get awkwardly cropped. Use free apps like InstaSize for cropping.
6. Create Professional Photos
Every day Instagram is loaded with 70 million photos. In order to stand out, use a variety of editing tools to create an artistic and unique image. Keep the background life-inspired, so that your audience can relate to it.
Instagram feeds change too fast. Numerous images are overlapping each other. To increase your visibility, include hashtags in your Instagram posts.
8. Build a Network
Sharing your followers’ tagged photos on your profile generates good feelings and friendship. Followers will keep coming back to get a shout-out once shared. Keep your followers active by invitation to write captions.
You know people spend most of the time to understand or talking about how to ‘engage’ with people on Instagram. But they are not sure if anyone is actually making any sales from the network. I am sure you have heard some people generating leads and revenue from the fastest growing social media network Instagram using live stories.
Yes! Instagram Live is the new ability to stream, in real time, from the Instagram app. Now you can use Instagram Live stories as a lead generating tool and it will help explore new ways to stay ahead of your competitors.
In this post, we will explore outstanding ways to use Instagram Live video to generate sales and revenue for your business.
Is Instagram Live Video for Lead Generation right for you?
Do you know 43% of cellphone users aged 18-29 use Instagram? A study says that 24% use Instagram many times a day and while 12% of user’s login daily.
You know lead generation is all about generating interest from potential customers in your product. Instagram recently released live stream in its latest update and users can expect some exciting new features to join the Insta-party. The new feature allows users to stream real-time videos via Instagram Stories and viewers can watch and interact with you in real-time.
But unlike Facebook Live and YouTube live, Instagram Live videos aren’t hosted on the platform. An Instagram live video appears only while it’s being broadcast. They are deleted instantly after each live session.
Because people need to watch your live video now if they want to see it, and your followers will receive a notification that you’ve started a live video. In short word, the Instagram live video has a sense of urgency. As you broadcast, you will be able to see the number of viewers enjoying your live stream, as well as likes, questions, and comments. You can make stream whatever you like and options are limitless.
Check out some awesome techniques to use Instagram Live stream to generate viable leads for your business.
Capture strong Leads by Teasing New Products
Because Instagram Live video isn’t stable, so, you don’t need to provide information that users need to talk about later. Introducing new products, information, or big statements, however, is another story. You can use live stream to provide a sneak peek at your products. For small businesses, Instagram Live offering a scope for more engagement and creating deeper connections with followers and potential customers.
Users know that live videos are deleted after each live session and this urgency of Instagram Live stream creates these teasers more exciting and engaging. And they know they have to watch now to learn something exciting. You just need to be as creative as possible to appear in the “Top Live” stories area that’s listed under the Explore tab.
The sneak peek also makes viewers want to know more. And you can ask followers to sign up or visit for more exciting things on your website. And this live stream can encourage people to act immediately with your products or brand.
Enlarge Lead Collection by Developing a Social Contest
You know Social contests are an excellent lead generation tool, the Instagram live stream now work as an obvious platform for brands looking to expand their reach and engage with their audience. Contests, like “a cute kitten”, are often promoted in Instagram stories. But Instagram live stream can expand results thanks to its natural sense of urgency and extra visibility.
With Instagram live video, you can encourage social contests in different ways:
- Preview rewards before and during the contest and clear when the winner of the contest will be announced. And this will help you to generate eagerness and boost entries.
- You must inform your participants of how the winner will be chosen. This strategy helps maximize your audience’s reach. Showcase entries after the contest are over.
- Purely talk about the contest and remind people it’s happening and how aggressive your goals are.
Use Instagram live video to share clues for a collector hunt. You can provide extra clues or details of when the video will be broadcast if people subscribe to your email list ahead of time. And ask your audience to participate in the contest and win the prize.
Host an interactive Q&A
Engage with customers and answer their questions in real time and collect email leads. Like Facebook and Periscope live stream, you can use Instagram Live video to boost your brand image and create a strong customer satisfaction by hosting live Q-and-A sessions, tutorials, and demos. Instagram Live is both a real-time video broadcasting tool and engagement platform.
Q&As are a popular subject for live videos; they offer value and can drive customer participation. In addition to viewing videos, users can also interact with hosts and other viewers via live chat.
So, friends, what do you think about Instagram Live stream? I know it’s still a new feature. Everyone is busy now focusing on how it work and looking at it purely as a tool to drive engagement.
Instagram can really boost your business, so you should put importance on Instagram. If you are a very busy guy and can not manage any time for Instagram then you should buy some Instagram followers. You can buy Instagram followers from our site. We provide active and real followers.
Please don’t hesitate to share your experience with us in our comment box. Thanks for being with us!
With over 300 million monthly users, you can’t explore the growing Instagram community. Many brands are rushing in to realize their potential. If you are yet to be on it, or to up your game, go through the tips listed above.