I have got some questions today about Amazon Affiliate Marketing…specifically on which niche to choose, which platform to work on, and what type of products to promote, and so on.

Answered them all below. Please check and leave your comments so that I can answer them as well.

Questions:

  1. I am confused about the definition of an authority website. Suppose, a website is writing articles on travel, kayaking, fishing, hiking, technology, smartphone, etc. So can I tell this website as an authority website? Because they are not targeting anything specifically. Let, they write a long article on fishing of 3000 words. Is it possible for me to outrank this website? Because I am writing articles on only fishing.
  2. In previous, you said we should work with the products that have an $80-$250 price range. But as Amazon now reduces the commission, what should be the range we should target now?
  3. For a kitchen niche, I get a website that offers affiliate. What do you think? Is it good? https://prnt.sc/sa5boj. Here I see they say 7-day referral period. Is it like Amazon’s 24 hours cookies?
  4. If Amazon stays on the first page of the search result, is it a good or bad sign? I mean is it like youtube or forum or other social sites on the first page?
  5. I saw a website that lastly updated the article in July 2019. Their article is:
    https://www.gearhungry.com/best-fishing-reels/

    If now I write an article in May 2020, will I be able to outrank that website or can I proceed? If an old article is good, how many years old articles will be in those categories?

Answers:

  1. Authority for a website means; it has to have a lot of contents to answer everything of a niche/industry and it creates the expertise and authority of a given industry so that people can trust their expertise and opinions. So, when you search something online about health; if you see WebMD comes out, you know that they are focused on health and each of their articles/tips/guides is coming from a doctor or at least thoroughly moderated/revised by a Doctor. So you can instantly trust the site and its called authority. And this exact formula goes for any niche blog or website.
  2. For now, I would suggest you target the category which has a higher commission rate and sales good throughout the year. Don’t just focus on 80 – 100 price range as you can easily make up your whole selling cycle with low range products by a higher sale rate.
  3. It’s a good sign if you get an affiliate site who stores cookies for 7 days. But, before promoting them, you have to make sure that – who are the merchants? Are they big companies that people can trust? Suppose, you are promoting a merchant of WayFair who people don’t know about. People will not buy from them, in fact, storing cookies for 7 days doesn’t add that much value if people are not comfortable buying from them. Anne from YEYS recently calculated the total scenario here (Worth reading).
  4. We basically target “best” or “reviews” type of keywords which usually Amazon doesn’t target most of the time. They just rank because of their similar products. As you can produce a more long-form, specific, and detailed content than Amazon’s sale page and your content match what the users want to read (the comparison, buying guide, and what to look for and whats not like Pros and Cons); you can easily beat Amazon. So, I think, you should target that keyword.
  5. The old article is good and stays in a better position in Google. It’s true. But at the same time, if you can provide more updated content, data, statistics and product know-how; then your new and fresh article can be ranked even better. The old article is good in the sense that, it gets some links automatically. In this case – you can easily build some powerful links to your fresh content and you can outrank the old content because you have the support of the Freshness Algorithm.

The questions was asked by Morshedul Arefin – a member of NShamimPRO.

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