Are you wondering what social media marketing is?
Do you want to take your social marketing campaign to the epic level?
Imagine spending as little as 6 hours a week to handle all your business-promotion activities. You can boost your business’s recognition, as well as traffic, and sales by just six hours a week. And, you can do all those activities with little to no cost at all!
Yes, that’s right! I am talking about the power of social media marketing. I recognize its power. So do the 90% of marketers. They claim that social media helped generate exposure for their company. And, that is not the only advantage, there are numerous other benefits.
What is Social Media Marketing?
Everybody is quite curious about it, aren’t they?
In this article, I tried going into social media marketing in depth. So, let’s find out about its ins and outs.
Social media marketing refers to the process involving gaining traffic or exposure through social media sites. By “social media sites”, I meant websites like Facebook, Twitter, YouTube, etc. Social media marketing is performed through the social aspect of the Web.
The term social media is used to refer to the sites that may deliver fundamentally different social actions.
·For example: if you are a Twitter user, you can share short messages or updates with others. Facebook, on the other hand, is an ideal social networking site from all aspects. You can share photos, updates, and even join events and partake in a range of activities.
By leveraging the social aspect of the Web, you can connect and interact with a broad range of people. And, the communication is done on a much more dynamic and personalized level than traditional marketing.
You can employ your social media marketing strategy from a platform as simple as a blog. Or, you can operate your campaign through a Twitter or Facebook account as well. To allow further dissemination of your campaign, you can insert “Tweet This”, or “Share This” tags at the end of articles.
Your approach to marketing determines the success of your startup. Many of us have desires to becoming a successful entrepreneur. Starting your own business is not something you can take lightly. The success of your business will often depend on its startup.
Owning and managing your own company come with a lot of benefits. And, more people than ever are fascinated with the idea of a startup. However, not many of them are able to realize their ideas and not many of them can lead a successful startup. That’s because the success of your startup takes more than just an electrifying idea or healthy bankroll.
Starting a business is thrilling. Satisfying consumers, earning reputation, creating wealth, building partnership — it’s a whole new realm. And, the enthusiasm is shared by people of all ages and all walks of life that are jumping on the startup bandwagon.
It is true that “approximately 543,000 new businesses are launched every single month.” And, the statistics of failure are far more staggering.
“Nine out of ten startups fail.”
As you can see, the pangs of failure are severe. No business wants to be among the nine. But, how come there’s only one startup that survived? What did the business do so differently that others failed to do? I’m here to tell you the story.
Although I may not know completely about the causes of their failure, I can give you proper guidance that will ensure longevity of your startup. As an entrepreneur, I’ve had my fair share of hurdles and obstacles. But, I managed to overcome them. Yes, I failed a few times. But, I never let them hold me back. Nor should you!
What You Will Learn from This Guide:
- How the Foundation of your Startup Marketing Should Be Like
- Why your Startup Marketing needs to have Social Media Strategy
- 5-Step Launch Social Media Marketing Plan
- Best Social Media Marketing Practices for Startups
- Why Startups Fail: Common Mistakes
Simply put, startup marketing is a daunting task. And, this is how you can achieve success:
Startup Marketing Foundation
If the foundation is not strong, any construction will be tentative and prone to collapse. The same is true for a successful startup marketing strategy. You need to develop a strong foundation that involves choosing a market, understanding its wealth, and competition.
What many founders get it wrong is that they believe they can pitch their products to the whole world. Actually, only a small number of people may be interested in your product. If you constructed your startup for everybody, you may fail to attract the ones who could be benefited from your product the most.
- Determine your Market Size – Are you targeting the right demographic? Are you aware of the number of potential customers that you may find in your target market? Make sure you know exactly the kind of customers you are trying to attract and their size.
- Understanding Market Wealth – does the market have the finance to purchase your product/service?
- Understanding Competitors – who will you be competing with? Is your market saturated?
Whether you’re a small business, an agency, a brand or a simple startup, you can always derive value from social media marketing. Social media has something for everyone. A solid marketing plan is always important for any successful marketing campaign. Social media marketing is the most cost-effective strategy your startup can utilize. Social media has proved to be the loudest medium to get the word of your brand.
You may have heard of Distractify and AirBnb and their startup success stories. What is so stunning about their successes is that these companies built their strength on social media campaigns. An effective social media campaign can help you build your brand, generate brand awareness and strengthen relationship with your clients.
How is a Social Media Marketing Plan important for Startups?
One of the most common mistakes that a lot of startups make is that marketing campaign doesn’t include a social media strategy. A social media marketing strategy can help startups amplify their growth. It can base all your marketing efforts. It can also give your startup a blueprint for what they need to do to accomplish their certain goal.
The 5-Step Launch Social Media Marketing Plan –
Before starting social media marketing campaign, you need to set your business goals and objectives. You need to have a clear understanding of how social media can help you achieve those. Then, follow the 5-Step Launching Procedure listed below:
Step #1 – Choose the Right Platform for your Startup:
Just because Facebook is the largest social networking site, doesn’t mean your social media marketing strategy should only include Facebook. Yes, Facebook is important. But, if your customer base is not on the network you set your marketing plan with, then you may not be able to reach the target audience. There are certain factors that can help you determine the right channel for you. They are:
- The age group of your target audience.
- The location of your business.
- What kind of services your business renders.
For example, LinkedIn is more powerful than Facebook for individuals and brands looking to build new connections. However, if you want to promote your product/service, then Facebook and Tweeter may be your first choice.
Step #2 – Develop your Brand
When you’re a startup, you’ll encounter hordes of competitors looking to grab the same piece you are. Your brand, Page, Tweet, logo and URL need to reflect your brand. They will help your brand stand out from the crowd. You need to wage a quality program for developing the best apt brand name, logo or iconography. Make sure your URL contain the name of your brand. Invest substantial efforts and finance in designing visuals that can lure customers, employees, and partners right from the beginning.
Step #3 – Create a Website:
Just because it’s about social media marketing, doesn’t mean you shouldn’t have your own website. Social media can be pretty limited at showcasing your product/service. Therefore, you’ll need a website that will display your products the best way possible. Only having a functional website is not enough, you’ll need a sophisticated website that can deliver what your potential customer may want. Your website should include a rich blog site, clear call to action and your social media addresses.
Step #4 – Launch a Blog:
“Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.” No business can run a successful online campaign without a blog. Your blog will strengthen your company’s strategic position and inform your potential customers of your company’s products. It should also share a variety of tips to ease your customers’ lifestyle.
Step #5 – Have SEO & Link-Building Strategy:
Just having social media presence is not enough, you need to be found by your audience. That’s why link-spreading and link-building strategy should be coordinated with your social media marketing strategy. Source the keywords you’ll primarily use for blogging, social media, and your main website. Build a list of keywords or phrases that are highly relevant to your brand.
Best Social Media Marketing Practices for Startups
There are some proven ways to manage your startup. You can apply these techniques every time you have to run a social media marketing campaign. And, they are:
- Think Differently – You’re launching a business when thousands are doing the same thing. You’re launching in a climate where the loudest aren’t heard most of the time. Rife with well-entrenched, influential companies, your only weapon is your ability to think. So, think and think big and make sure your thinking identifies the most effective ways to grow your business.
- Brainstorm – Make sure you evaluate each tactic in a campaign to see how you can attract and retain users.
- Talk to Your Customers – If you’re a startup, what you need to look for is feedback instead of a large number of customers. Resolve your existing customers’ issues, talk to them and understand them.
- Set your Goals – Don’t conjure up lofty goals in the air and hope that you’ll achieve them. Set the type of goals that you’ll achieve given the resources and time.
- Take an Interest in Growth Hacking – lack of resources requires the usage of growth hacking. There are a variety of growth hacking tools and strategies that will keep you ahead.
Common Startup Mistakes
There are a couple of mistakes you should avoid making. And, they are:
- Wrong Platform – What network will be best suited for your marketing campaign? Your target audience will determine your network. Make sure you define your audience right.
- Not Being Committed – Once you chose the right platform, commit to updating it often. An active presence on a certain platform creates a good impression.
- Ignoring Content Marketing – Social media strategy almost entirely content marketing campaign. Make sure you share interactive infographics and blog posts.
Why Social Media Marketing Is Important for Your Business
Social media networks are a significant part of every marketing strategy. And, the benefits of social media marketing are so impressive and overwhelming that nowadays almost every multinational company operates such a social media campaign of some form.
Furthermore, implementing social media strategy is so cost-effective any firm that doesn’t have one is missing out on an extraordinary marketing opportunity.
A study by Social Media Examiner finds that 96% of marketers are taking part in social media marketing. Therefore, it is obvious that social media marketing is an important element for success in marketing. And, many marketers recognize the potential for business growth using social media platforms.
Here is a couple of reasons why your company should have a social media campaign:
Increased Brand Awareness
·Social media is one of the most cost-effective methods for increasing a business’s visibility. It is used by firms, companies and businesses alike to associate content. Implementing a social media method will hugely boost your brand recognition. Since you will engage with a broad array of consumers, you will easily increase your brand recognition.
Five Steps to Using Social Media to Increase Brand Awareness
- 1. Create a social media profile for your business and begin interacting with others
- 2. Ask your employees, sponsors, business partners, consumers and well-wishers to “follow”, “like” and “share” your page
- 3. By allowing people to interact with your brand will increase your brand recognition
- 4. Ask your “followers” or “likes” to share your post through their profiles
- 5. Invest only a few hours a week writing and publishing compelling content on your social media profiles
Sharing increases visibility among a wide range of spectators. Each time your post is shared on someone else’s profile introduces your brand to a new network of individuals.
91% of marketers claim that their social marketing effort greatly helped increase their brand exposure.
Every time your post is shared individuals has the possibility of becoming potential customers. The more people know about your business, the better results it will bring for your brand.
More Inbound Traffic
Marketing your business on social increases the potential of attracting new consumers. Without promoting your business to social media users, your inbound traffic remains limited to usual customers.
How Can You Rank Better on Search Engines through Social Media
1. Create high-quality content to increase the chance of ranking better through social media
2. Create content that integrates better your targeted keywords
3. Content, such as blogs, case studies, infographics, business information and employee photos will make your social media profiles and be posting more interesting
4. Frequently update your social media profiles to stay relevant and popular
5. Try posting content that can ease your followers’ lifestyle and solve a problem
Social media marketing has revolutionized marketing efforts completely. A firm established in recent times will find it difficult to survive if it doesn’t integrate social media profiles. Social media marketing continues to benefit savvy marketers of all sorts. It is high time you did too.
10 Laws of Social Media Marketing You Should Abide By
Do you want to lead a successful social media marketing campaign?
Do you want to give your startup the strongest boost?
It’s a new world when you can start a company with just an idea and a laptop. It’s a whole new world where social media marketing yields the highest potential for elevating your customers. Social media marketing is the philosopher’s stone for building a customer base.
90% of all marketers attributed more exposure for their businesses to social media efforts. ~ Social Media Examiner, 2015
Article at a Glance
- Social Media Marketing
- 10 Laws of Social Media Marketing You Must Follow for Success
- Valuable Tips from Leaders in Social Media Marketing
Social Media Marketing
Social media marketing a buzzword in today’s world. We all like to think that we know a little about it. After all, most of us have a Facebook account, don’t we? However, only using Facebook or Twitter doesn’t make one an expert in social media marketing.
Because the success here in the networking realm involves understanding its fundamentals. Social media marketing is becoming more competitive. You can lose out to a competitor at the drop of a hat!
So, how can you your startup the strongest foundation?
What do the successful online marketers apply anyways?
Truth is, there are no shortcuts to success in social media marketing. However, there are proven ways you can adopt for giving your business traction.
In this article, I discussed 10 laws that you should abide by to your social media marketing foundation.
10 Laws of Social Media Marketing
- Listen to Your Customers – what type of online content attracts your target audience? You wouldn’t know about their likes and dislikes, unless you research them. Join discussions and find out about their likes and dislikes. Then, tap into their interests with desired content.
#Remember, on social media, it’s not the loudest who are heard, it’s the people with useful content.
#Takeaway – publish content that adds value to your viewers’ lifestyle.
- Never Disregard Data – your social media marketing campaign should be data-driven. The biggest advantage social media over conventional media is that you get to publish ads based on specific customers. Various social media sites have special tools you can use to obtain valuable data.
#Takeaway – use right data to build the profile of your potential customer.
- Focus on a Certain Group of Audience – it’s a misconception that you have to publish all types of content to increase traffic. No, you should focus on your ideal audience. And, publish content accordingly.
#Remember, heavily-focused social media campaign
#Takeaway – form your social media and content marketing strategy according to your ideal customer.
- Quality Is Better Than Quantity – one quality article is better than a hundred poorly written articles. Therefore, focus on writing a quality article that adds value. Avoid churning out articles of little to no value at all.
#Takeaway – publish that solves a problem of your viewers and eases their lifestyle.
- Stay Committed – success usually doesn’t appear overnight. Unless you have the Aladdin’s mantle lamp, you have stay determined to achieve positive results.
#Pro Tip – be patient if you want to achieve the results you’re looking for.
- The Law of Compounding – if your content is high quality and valuable, you’ll be able to build a quality following base as well. Your followers are also likely to share your content with their followers.
#Takeaway – manage cross-platform marketing campaign and encourage your audience to keep sharing.
- Keep Your Influencers Closer – key players within your niche know what works best. Follow them, ask them for their guidance and opinion. And, if possible, ask them to promote your brand.
#Takeaway – connect with influencers in your niche and build a network that benefits mutually.
- Be the Problem-Solver – do not always look to increase conversions. Focus on creating content that solves your audience’s problem. If you push your products and services all the time, people may stop following you.
#Takeaway – try building relationships with your audience and inform them.
#Pro Tip – publish short videos on life hacks or another effective way to use your product or service.
- Value Everyone – nothing speaks louder than poorly handled customer support. Do not ignore or slam someone for their opinion on your product/service. Ask them how you can improve their experience for the future.
#Takeaway – without a customer, your brand is nothing. So, value your customers.
- Give and Take – people want to follow because your brand has something for them. Don’t always expect sharing from people, unless you’re willing to do the same. Encourage people to share their content with you for publication.
#Pro Tip – arrange a competition and encourage your audience to participate. It could be a competition of photography. Or, ask your customers to share their experience with your product or service. Then, publish their experience.
Top 10 Most Popular Social Networking Sites and Apps
So, are you keeping in touch with your friends and family via social networking sites?
Billions of people are on social networking platforms; are you on them too?
Communication has become the fastest and easiest with the development of the Internet. But, communicating with your friends and family as if the Internet were a society? Then, you will need a social networking site or an app.
Humans are social beings. Humans prefer living in colonial system. The concepts behind “social networking” are as old as when humans first started living together. Humans have always wanted to connect, network and promote with one another.
When businesses, commerce, curing, management are going online, why not make the Internet social?
Yes, the idea is electrifying and all of a sudden, you have plenty of social networking sites and apps.
Now social networking sites are no longer limited to social communication. Savvy business owners now must have social media campaign to stay relevant, not to mention utilize emerging opportunities.
But, what social platforms should you be on?
Below is a list of the 10 most important social networking sites and apps:
Top 10 Social Networking Sites
Let’s take a look at the top social networking sites according to monthly active users. The data listed below are obtained in July 2017:
|Social Network||Monthly Active Users (as of July 2017)|
|The Vine Camera (previously known as Vine)||200,000,000|
Top 10 Social Networking Apps
Now wondering what the top social networking apps? Let’s find out what the top 10 social networking apps are:
- Facebook Messenger
Facebook Messenger has changed the ways we receive or send messages. Messenger not only allows you to send text messages to friends, but it has plenty of features as well. You can now make financial transactions, video and phone calls with the app.
- Monthly Active Users: 1,200,000,000
Facebook paid a whooping $19 billion to purchase WhatsApp. Over 50 billion messages have been sent through WhatsApp. It easily fills up your friend list with phone numbers already on your phone.
- Monthly Active Users: 1,000,000,000
A picture speaks a thousand words. And, Instagram constantly reminds us of how powerful pictures are. Besides uploading selfies, the youth uses this platform to notify what they’re doing.
- Monthly Active Users: 700,000,000
Snapchat is used by users both for messaging and photo sharing purpose. One thing you should be mindful of when using this platform is pictures shared through Snapchat could make their ways online.
- Monthly Active Users: 301,000,000
President Donald Trump generates outcry every time he tweets. Well, Twitter is a unique platform for both broadcasting and consuming information.
- Monthly Active Users: 328,000,000
The social media app, whose 80% of users are female. It is a rather family friendly app though.
Monthly Active Users: 175,000,000
Vine is a video-sharing service, owned by Twitter. If your child has a Twitter account, chances are he/she posted a Vine video.
- Monthly Active Users: 150,000,000
You may feel extremely surprised at Google+ making it here. Yes, Google+ is not popular among the youth. Moreover, you will hardly find anyone who uses it. But, since Gmail, Google+ and YouTube accounts are all connected, it has a following.
- Monthly Active Users: 111,000,000
Tumblr is a platform that you will use not just to blog, but also to consume content from other blogs. The mobile is effective for texting, sharing photos and videos.
- Monthly Active Users: 100,000,000
It has become the go-to platform for connecting with people in your niche and field. There are job circulars available on the platform available you can apply to as well.
- Monthly Active Users: 90,000,000
In this article, I listed the top social networking sites and apps with the most up-to-date statistics and data. So, make sure you are on these platforms and apps to take your social efforts to an epic level. They are important for your overall marketing campaign as well.
Buying Social Likes | Does It Work in 2020?
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Top 25 Social Media Monitoring Tools
Are you a digital marketer?
Pretty overwhelmed with all the social media accounts?
But, you don’t want to miss a single thing about your brand trending on social networking sites?
If all these questions produce an affirmative response, then keep reading the article. Because I have got not one, but 25 amazing solutions for you!
Attempting to juggle all your social media accounts can be painstaking, somewhat scary and time-consuming. But, you can’t afford to miss out on social conversations. Since they provide valuable insights to your marketing effort and help you structure your business plans accordingly.
So, what to do?
Simply install social media monitoring tools and chill.
Wait, what’s a social media monitoring tool?
Social media monitoring tools help you track social media channels, gain valuable insights about your competitors or other topics of interest. By analyzing all the data, you can develop your social media strategies.
Let’s find what tools can actually help you do so:
It is one of the best social media monitoring tools. Used by thousands of digital marketers, it will help you manage a wide range of social media channels, such as: Facebook, Twitter, LinkedIn, WordPress, Google+, etc. The tool allows you to design each keyword you want to track with a live stream. It is also a useful tool for social teams, since you can assign team members to posts and flag them.
Interested in knowing how extensive your tweets are? Then, this tool is an effective one for monitoring social media discussions. Analyzing TweetReach data, you can find out who your most influential followers are and determine your target audience.
Finding your brand’s strength, mentions and interactions has never been easier. The tool has a pretty straightforward visual format. All you need to do is type in the name and click on Search to find out the links to your mentions. You can narrow down your search by timeframe or source.
The tool comes in 42 languages and allows you to track millions of sources right when they are happening. Mention helps you discern the data that concerns your brand and export the stats to PDF or CSV. It is a great alternative to Google Alerts, which is replaced by Mention.
It generated much controversy over its effectiveness. It is equally disliked and liked. Anyways, the tool remains popular, since it allows every individual to measure and leverage their influence. You can get valuable insights on your top influencers with Klout.
The name is catchy, isn’t it? It is a great social media tool for beginners who want to up their Tweeting quickly. Just simply type in your name you want to track and you will get real time updates. Top 10 relevant to your search, information on top influencers, retweeted photos and links will keep you ahead.
If you want to get overall data on your brand’s progress, Addictomatic can be as useful and convenient as Twazzup. What sets Addictomatic apart is that you can actually track conversations on a variety of platforms with it, such as: YouTube, WordPress, Delicious, Google, etc. You can monitor your brand’s progress with Addictomatic.
It is an effective tool you can utilize to measure your social media presence. You can also analyze your competitors’ social media presence as well with it. With a free account on HowSociable will get you started for 12 social sites, such as: WordPress and Tumblr. And, a pro account will give you access to 24 or more social sites.
The tool offers valuable information on your brand mentions and also highlights the sources where these mentions are made. Upon setting up a search query for your keyword or phrase, you will learn about how your brand is performing, the engagement levels and influencers. You can narrow down your search further by type, language, frequency and quantity.
The tool juggles your effort to monitor brand mentions and track top conversations trending online. You can narrow down your search by photos, links, tweets, influencers, etc. This tool is highly beneficial if you have tons of content to look through.
This tool is designed specially for Pinterest. With this tool, you can keep tabs on conversation hosted by people who shared your pins. The tool tracks links to pins from your website and notifies you of pins related to your site.
BrandWatch examines over 80 million sources and collects data relevant to your search. The 80 million sources concern a wide range of blogging sites, forums, news sources, popular social media platforms, such as: Facebook.
The tool is pretty exceptional and useful. You can measure how viral a content piece is and track who is sharing the piece. Upon entering a term, you’ll be able to rank related URLs by social share counts. You will also be able to learn about the users who tweeted the content piece. As Buzzsumo is a paid tool, you can use some Buzzsumo alternatives that will also work almost same.
Mainstream news outlets can offer necessary information on trending topics. And, using this tool, you can monitor mainstream news. The tool skims through 60,000 online news sources from your keyword mentions. CyberAlert examines keyword mentions in more than 250 languages.
Another tool specialized to track major news outlets. It measures sentiment and determines the standard of the mentioned keyword. You can check whether the performance of the keyword is positive, neutral or negative.
The tool is so popular due to a wide range of filters you can utilize to narrow down the keywords most relevant to your search. Domain, language, publishing date, author are a few filters. Just perform a new search operation every time you want an update. And, IceRocket will present valuable information.
17. Little Bird
Use this tool to eavesdrop on close-knit social media networks. You can tap into a range of conversations your influencers are having about a related keyword. Who doesn’t like heralding the upcoming social trends? And, this tool allows you to identify them before a topic becomes popular.
Want to catch the bigger fish? Try this tool to target enterprise-range brands and agencies. You can analyze and get insights on social media posts in 42 languages. So, it’s totally diverse! Its post-processing speed is much higher. It goes through social media posts nine-times faster. Its accuracy rate is also 50 to 70% higher than other tools.
Use this tool to find real-time data from the top social networks. The tool examines 4 million RSS feeds to derive your desired data. The tool is equipped with an alert system that notifies you of large dips or spikes in keyword use.
The tool processes more than a billion requests per month. Using this tool, you can determine the popularity of a content piece. Just simply paste a URL into the search bar and you will find data on how many likes and shares the post has generated on Facebook, LinkedIn, Google+, etc.
Another social media tool to fry the bigger fish. It focuses on enterprise-range brands and agencies. You can derive data on mentions from more than 195 countries and 100,000 websites. No matter where your niche is located, South America, China, Russia or the Middle East, you can receive data on your keywords.
Sysomos has a special tool called “Heartbeat” that allows the user to analyze up to two years of historical data. Moreover, you can review real-time conversations too. It looks through major social media platforms, blogs and news media outlets. You can put different conversations in comparison with each other.
The tool allows you to create different custom social listening feeds. While tracking mentions on blogging sites, forums, social networking sites, you can narrow down the results with a wide range of filters like country and other criteria. By assigning scores to the people talking about your brand with Trackur, you can find out who your top influencers are.
It’s a very useful tool for Twitter users. You can grow your followers’ base on Twitter using this tool. Features like Copy followers, Keyword Follow allow you to find followers relevant to your brand. You can also schedule Tweet publishing time with it. If you wish to take action on inactive followers, then this tool will allow you to learn about them. Auto-Direct Message allows you to engage with new followers.
Relive the past with this tool. Using BackTweets, you can go through your Tweet history and find out the Tweets that link back to your site. This tool allows you to search through Tweet Archive for URLs sent via Twitter.
Bottom Line – the key to becoming successful in the social media realm is tracking your audience and listening to what they have to say about your brand. To understand what people are saying, you need to observe them quietly, learn about their needs and engage in conversation. This article includes the top 25 tools that will help you achieve those objectives. So, go through the list and find one suitable to your need.
Success in the digital marketing industry lies in social media marketing efforts. If you still don’t have a social media marketing campaign, then you’re lagging behind big-time. And, if you’re someone who’s already running a campaign, make sure you nurture it from deep within. In this article, I listed how you can manage a campaign with the greatest potential for success. So, make your campaign follows the laws.
To keep your business thriving, you have to understand the competition better — you have to set up your marketing plans accordingly. Most importantly you have to have the courage to fuel your dream. In this article, I discoursed at how you can give your business the strongest foundation. So, make sure you follow this.